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NVivo Workshop

Contributor: Jennifer Marvin

Read the file content

  1. In the Navigation View, select Files and then Google Reviews.

Navigation View with Files expanded and Google Reviews selected.

  1. In the List View, double click on the first file (in this case Kwynn).
  2. Review the text in Details View.

Google Reviews in List View with first file (i.e. Kwynn) selected on the left and the review text with response displayed in Details View on the right.

Note: you can edit the text at this point by selecting the edit check box. 

As you read through each review, themes will begin to reveal themselves.  For example, some of the themes the first review reveals include:  

  • expired food 
  • over packaging 
  • helpful employees. 

You will create these codes and when you have completed the first review you will move to the next. As you make your way through the reviews, you will find that you create fewer new codes, and instead start adding to the codes you created in earlier reviews.Furthermore, as you move along you might decide that you want to rename, or even merge codes.   

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