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NVivo Workshop

Contributor: Jennifer Marvin

What is NVivo?

NVivo is a qualitative data analysis tool that assists in organising, analysing and visualising textual data. 

Please note, NVivo for Mac does not include all of the features available in NVivo for Windows. If you convert your Windows project and access it on the Mac platform, you may not be able to work with all your project items.  For more information on the differences, and working across platforms see NVivo Windows & Mac.

About this guide

This guide is designed as an interactive workshop to help participants:

  • Import and organize files
  • Create Cases and Case Classifications
  • Create, edit, and organize thematic Codes
  • Analyze and visualize data

You will be provided a scenario and practice data below. There is a combination of videos and step by step instructions for participants to follow along, or return to afterwards to refresh your knowledge.

Scenario

You have been hired to investigate what customers are saying about a grocery store, in order to allocate some funding money into improving the store.

Data

The qualitative data that you have to answer your research question are:

  • Customer reviews from Google Reviews (i.e., files named Kwynn, Mohamed, Olivia, Sam, and Shahira)
  • Survey (i.e., the file named Cleaned Grocery Store)
  • Focus group transcript 

Download the files below to get started.

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.