Information about industry issues and trends, market share, financial performance, and major company players.
Might include: SWOT analysis, 5 Forces/Porter analysis, country, company or executive analysis, industry financials and ratios, links to key associations or resources.
How do I find industry information?
Access market or industry reports from the library databases listed below. Some resources might be more broad (Retail, Consumer Electronics) while others might focus on segments (Cellular phones).
Use business news sources or industry trade publications to find current information on trends and key industry players.
Use company reports from the library's collection to learn more about key industry players.
Why do I need industry information?
Gain an understanding of how an industry is structured and who the competitors are.
To analyze an industry’s activities and impact on society more broadly.
