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Find SWOT (Strengths, Weaknesses, Opportunities, Threats) Information

What is SWOT information?

  • SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats.
  • SWOT information is an analysis of a business or project to determine all factors and variables affecting its success or failure.
  • SWOT information highlights both internal and external factors to an objective or goal:
    • Internal factors: strengths and weaknesses
    • External factors: opportunities and threats
  • A SWOT analysis can be applied to a company, a product, a place, an industry, or a person.

How do I find SWOT information?

  • Some databases offer published SWOT analyses for published companies. These can be useful sources but should always be evaluated. They can be incomplete, outdated or wrong.
  • Search for the phrase "swot analysis" in one of the suggested tools. Searching only for SWOT may bring up false results.
  • Include additional search terms that reflect the industry or market you are interested in. For example "swot analysis" AND leadership, or "swot analysis" AND engineering.
  • When creating your own SWOT, consider the following:
    • Strengths: Gather information about the company or organization. Company profiles and financial information can be helpful.
    • Weaknesses: Understand the company or organization in context through an analysis of their performance and practices.
    • Opportunities: Begin with industry information and identify trends.
    • Threats: Look at the competition and environment. Are there economic conditions, political issues or regulations that affect operation?

Find SWOT Information

Resources to Help with Research

Guide: Find Industry informationGuide: find country informationGuide: Find Government Publications

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