Digital Tools for Teaching and Learning

Staff in communications roles at U of G should use the University’s secure, custom URL shortening service for marketing and communications materials. Custom short URLs begin with https://uoguel.ph.

Learn more about the URL shortening service from CCS. 

Bit.ly is a URL link shortener and a powerful online marketing tool used to track clicks, see site referrals and get an idea of which geographical locations most clicks are coming from.

With a free account, users have access to:

• 50 words/month of custom back-half (words at the end of a link)
• 1000 links/month 
• Unlimited link clicks

Bit.ly is best for

• Making links suitable for twitter and other social medias
• Identifying trends and analytics
• Collecting media insights:
  • Gathering audience intelligence
  • Giving context to a click
• Optimizing marketing

Limitations

• No mobile app version.
• Some privacy concerns from past users

Resources

TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. 

TinyURL is free for anyone to use.

TinyURL is best for

• Making links suitable for twitter and other social medias
• Creating email links
• Customizing links
• Stronger marketing

Limitations

• No analytic tracking

Resources