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Find Company Information

What is company information?

  • Company information ranges from basic to more in-depth information gathered to understand a company.
  • Company information might include:
    • mission statements
    • press releases
    • annual reports 
    • addresses
    • executive information
    • financial information
    • business history
    • analyst reports 
    • SWOT analyses 
    • current performance
    • relationships with government bodies and individuals
    • activities in the communities in with which companies are affiliated

Why do I need company information?

  • It can be helpful in understanding a company's business history and current performance.
  • It can be used to gather information about products, problems and other marketing research.
  • It helps to conduct a SWOT analysis or determine a company’s level of competitiveness. 
  • It helps to analyze a company’s activities and impact on society more broadly.

How do I find company information?

  • It's typically easier to find large, public companies from Canada or the US. 
  • It can be difficult to find information on small, private companies. Private companies are not required to report financial and company information to the public.
  • Company websites can be a great source of information. Keep in mind though that this can often represent a biased perspective. It is highly advisable that using a company’s website be supplemented with other outside sources.

Tools to Find Company Information

Find Company Information

Resources to Help Find Business Information

Video: Four Awesome Things About Business Case Stu Guide: Find market research Guide: Find SWOT

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