Company information ranges from basic to more in-depth information gathered to understand a company.
Company information might include:
Mission statements
Press releases
Annual reports
addresses
Executive information
Financial information
Business history
Analyst reports
SWOT analyses
Current performance
Relationships with government bodies and individuals
Activities in the communities in with which companies are affiliated
Why do I need company information?
Helpful in understanding a company's business history and current performance
Gather information about products, problems and other marketing research
Conduct a SWOT analysis or determine a company’s level of competitiveness
Analyze a company’s activities and impact on society more broadly
How do I find company information?
It's typically easier to find large, public companies from Canada or the US.
It can be difficult to find information on small, private companies. Private companies are not required to report financial and company information to the public.
Company websites can be a great source of information. Keep in mind though that this can often represent a biased perspective. It is highly advisable that using a company’s website be supplemented with other outside sources.
